growth
architect.

I'm Caitlin Hurt — a marketing leader with 15 years of experience building brands across the US and Europe. I design the systems that make growth compound—sustainably.

Business strategy
meets measurable growth.

EU + USSaaSB2BDTC + E-commRetail + Omni

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GTM Strategy//International Expansion//MMM & Incrementality//LTV & Payback Architecture//Executive Alignment//Operational Excellence//Creative Messaging//GTM Strategy//International Expansion//MMM & Incrementality//LTV & Payback Architecture//Executive Alignment//Operational Excellence//Creative Messaging//GTM Strategy//International Expansion//MMM & Incrementality//LTV & Payback Architecture//Executive Alignment//Operational Excellence//Creative Messaging//

What I actually do.

Three engineered disciplines. Together they compound. Separately, they still ship.

01 —

GTM Strategy & Market Architecture

The "Bridge" from vision to execution. I translate high-level business goals into rigorous go-to-market strategies and brand positioning that find product-market fit. I turn complex executive ambitions into actionable technical blueprints that actually work.

02 —

Full-Stack Growth & Measurement

Blending agency-rooted media strategy with performance rigor. I architect full-funnel engines across paid, owned, and lifecycle channels—calibrated via MMM and LTV models so that every dollar is an investment in long-term ROI.

03 —

Organizational Design & Leadership

Building the teams that build the business. I operate at the C-suite level to align on goals, then translate those into the rituals and collaborative cultures where talent thrives. I scale businesses by creating operationally rigorous, high-trust environments.

Get in touch

Want to chat?

If you think we'd work well together, send me a note.