Experience
15 years, two continents,
one through-line.
A short tour of the work — the roles, the bets, and what they taught me about building marketing functions that compound.
Jul 2022 — Present
Meta · Los Angeles, CA
Client Partner | Strategic Account Director
- Executive GTM Strategy: Orchestrate go-to-market strategy for a global-tier portfolio, translating complex technical roadmaps into high-stakes business narratives for C-suite and VP-level stakeholders.
- Revenue Architecture: Drove 20% YoY growth by identifying systemic growth levers and up-leveling executive relationships beyond tactical execution.
- Technical Translation: Bridged the gap between product engineering and senior decision-makers to unlock buy-in for advanced measurement integrations, including pLTV signals and offline data schemas.
- Leadership & Culture: Lead and coach a high-performing team in an operationally rigorous environment, fostering a collaborative culture that consistently scales performance and team retention.
Jan 2019 — Jun 2022
Meta · San Francisco, CA
Client Solutions Manager | Solution Architect
- Measurement Innovation: Led the transition to advanced measurement methodologies for Tier-1 eCommerce clients, implementing full-funnel strategies that utilized advanced analytics to prove incremental ROI.
- Product Positioning: Drove 35% YoY growth for a sportswear retailer by architecting a differentiated creative and technical strategy that aligned product value with consumer intent.
- Cross-Functional Orchestration: Partnered with Product and Engineering teams to instrument technical solutions (CAPI, SDKs) that improved data signal quality and downstream revenue impact.
Oct 2017 — Nov 2018
LG Electronics · Frankfurt, Germany
Digital Marketing Lead, Europe
- European Market Expansion: Led cross-functional GTM pilots across European subsidiaries to scale best practices in CRM and eCommerce, resulting in €68M of incremental sales.
- Strategic Alignment: Unified product marketing, sales, and online retail partners behind digital programs that accelerated reach by 28% across diverse European markets.
May 2017 — Sep 2017
BMW Group · Munich, Germany
MBA Project Consultant
- Agile GTM Development: Developed a strategic prioritization framework for digital service concepts, reducing time-to-market by 50% and increasing ARPU by 18% through rigorous market analysis.
Jul 2012 — Dec 2016
Full-service Digital Agency
Media Strategy at FCB Global (IPG)
- Media Architecture & Strategy: Led digital media strategy for high-volume business units, orchestrating $40M+ in annual investment across display, mobile, and social ecosystems.
- Performance Optimization: Engineered addressable communication and mobile innovation tactics that achieved a 50% reduction in measurable cost-per-sale YoY.
- Technical Solutions: Led the implementation of a mobile ad-serving infrastructure, reducing reporting latency by 75% and improving data accuracy for campaign proposals.
- Operational Rigor: Managed cross-functional asset delivery and performed audits, ensuring financial precision and accountability.
Want the longer version?
Reach out and I'll send a fuller deck — case studies, references, and the specific results behind the bullets above.